Special Session Summary How Do Consumers and Managers Process Numeric Information?&Nbsp; the Role of Numerical Cognition



Citation:

Manoj Thomas and Vicki Morwitz (2005) ,"Special Session Summary How Do Consumers and Managers Process Numeric Information?&Nbsp; the Role of Numerical Cognition", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 445-448.

Authors

Manoj Thomas, New York University
Vicki Morwitz, New York University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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