Are Visceral Factors Sensitive to Attentional Focus Manipulation? the Case of Hunger

EXTENDED ABSTRACT - In the last decade, important efforts have been made to address the need to understand better the operation of Avisceral factors@ in accounting for behaviors that appear to be out of the strict control of reason. While the bulk of recent research efforts to tackle the effects of visceral factors on consumer behavior has focused exclusively on mood and emotions, visceral factors like drives (e.g. hunger, thirst, sexual desire) have been relatively neglected. The current paper has for object one of such drives namely, hunger.


Catherine Paquet, Laurette Dube, and Jordan L. Le Bel (2005) ,"Are Visceral Factors Sensitive to Attentional Focus Manipulation? the Case of Hunger", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 400-401.


Catherine Paquet, McGill University
Laurette Dube, McGill University
Jordan L. Le Bel, Concordia University


NA - Advances in Consumer Research Volume 32 | 2005

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