Special Session Summary Loss Aversion: What Is It and What Does It Mean For Marketing



Citation:

Eric Johnson and Julie Irwin (2005) ,"Special Session Summary Loss Aversion: What Is It and What Does It Mean For Marketing", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 398-399.

Authors

Eric Johnson, Columbia University
Julie Irwin, University of Texas



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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