Special Session Summary Exploring Experiential Processing in Consumer Contexts



Citation:

Rui Zhu (2005) ,"Special Session Summary Exploring Experiential Processing in Consumer Contexts", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 394-397.

Authors

Rui Zhu, Rice University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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