Special Session Summary Exploring Experiential Processing in Consumer Contexts
Citation:
Rui Zhu (2005) ,"Special Session Summary Exploring Experiential Processing in Consumer Contexts", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 394-397.
Authors
Rui Zhu, Rice University
Volume
NA - Advances in Consumer Research Volume 32 | 2005
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