Special Session Summary Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Citation:
Yael Zemack-Rugar and Gavan J. Fitzsimons (2005) ,"Special Session Summary Reactance Revisited: Why Absence Makes the Heart Grow Fonder", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 391-393.
Authors
Yael Zemack-Rugar, Duke University
Gavan J. Fitzsimons, Duke University
Volume
NA - Advances in Consumer Research Volume 32 | 2005
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