Special Session Summary Current Research on the Role of Inferred Motives in Consumer Reactions to Influence Agents



Citation:

Rebecca Hamilton and Amna Kirmani (2005) ,"Special Session Summary Current Research on the Role of Inferred Motives in Consumer Reactions to Influence Agents", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 380-382.

Authors

Rebecca Hamilton, University of Maryland
Amna Kirmani, Southern Methodist University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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