Special Session Summary Me, My Self, and My Brands



Citation:

Hope Jensen Schau and Cristel Antonia Russell (2005) ,"Special Session Summary Me, My Self, and My Brands", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 335-338.

Authors

Hope Jensen Schau, University of Arizona
Cristel Antonia Russell, San Diego State University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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