Special Session Summary the Influence of Primary and Secondary Goals on Consumer Decision Making



Citation:

Leonard Lee (2005) ,"Special Session Summary the Influence of Primary and Secondary Goals on Consumer Decision Making", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 331-334.

Authors

Leonard Lee, Massachusetts Institute of Technology



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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