To Spend Or Not to Spend? the Effect of Budget Constraints on Estimation Processes and Spending Behavior



Citation:

Joost M.E. Pennings, Koert van Ittersum, and Brian Wansink (2005) ,"To Spend Or Not to Spend? the Effect of Budget Constraints on Estimation Processes and Spending Behavior", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 328-329.

Authors

Joost M.E. Pennings, University of Illinois
Koert van Ittersum, Georgia Institute of Technology
Brian Wansink, University of Illinois



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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