Age Differences in Children’S Navigation and Information Processing of Web Sites

ABSTRACT - This article empirically investigates the influence of interface design on children’s information processing of web sites. A research model is advanced that conceptually integrates theories from a variety of disciplines, including developmental psychology, consumer behavior, and human computer interaction (HCI). Younger children, between the ages of 7 and 9, recall more content with a learning cue and can search more accurately when using a map. Older children, between the ages of 10 and 13, can recall Web content without learning cues and can search accurately with either a map or a content list. Implications for public policy, education, and business are discussed.


Mei Alonzo (2005) ,"Age Differences in Children’S Navigation and Information Processing of Web Sites", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 225-225.


Mei Alonzo, Washington State University


NA - Advances in Consumer Research Volume 32 | 2005

Share Proceeding

Featured papers

See More


Motion, Emotion, and Indulgence: How Movement Influences Consumption

Yegyu Han, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
Syagnik Banerjee, University of Michigan at Flint

Read More


Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink

Jiangang Du, Nankai University
Qiuying Zheng, Beijing University of Chinese Medicine
Michael K. Hui, Chinese University of Hong Kong, China
Xiucheng Fan, Fudan University, China

Read More


Promoting Well-being and Combating Harassment in the Academy

Ekant Veer, University of Canterbury, New Zealand
Zeynep Arsel, Concordia University, Canada
June Cotte, Ivey Business School
Jenna Drenten, Loyola University Chicago, USA
Markus Geisler, York University, Canada
Lauren Gurrieri, RMIT University
Julie L. Ozanne, University of Melbourne, Australia
Nicholas Pendarvis, California State University Los Angeles, USA
Andrea Prothero, University College Dublin
Minita Sanghvi, Skidmore College
Rajiv Vaidyanathan, University of Minnesota Duluth, USA
Stacy Wood, North Carolina State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.