Special Session Summary Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase



Citation:

Heather Honea (2005) ,"Special Session Summary Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 189-192.

Authors

Heather Honea, San Diego State University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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