Special Session Summary Simple Payments and Complex Rewards: Consumers’ Preference For Complexity in Payment Versus Reward Schedules



Citation:

Tom Meyvis (2005) ,"Special Session Summary Simple Payments and Complex Rewards: Consumers’ Preference For Complexity in Payment Versus Reward Schedules", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 179-181.

Authors

Tom Meyvis, New York University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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