Roundtable Concepts, Concept Development, and Consumer Research
ABSTRACT - Concepts serve critical functions in science. Indeed, the advancement of human knowledge relies on concepts, both for their descriptive powers and for their role as the building-blocks of theory. Concept development, therefore, plays a similarly critical function in science. Consumer research, however, suffers from a conceptual immaturityC there is a lack of philosophical discussion of concepts in the consumer research literature, and concept development has largely been neglected by consumer researchers. The purpose of this roundtable, therefore, is to provide a forum for consumer researchers to explore concepts and concept development, and their implications for consumer research.
Citation:
John D. Branch (2005) ,"Roundtable Concepts, Concept Development, and Consumer Research", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 178-178.
Authors
John D. Branch, Washington University in Saint Louis
Volume
NA - Advances in Consumer Research Volume 32 | 2005
Share Proceeding
Featured papers
See MoreFeatured
L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior
Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA
Featured
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
Heejung Park, University of Wyoming, USA
Featured
O3. The Effect of Numeric Information on Product Evaluation
Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA