Consuming the Fashion Tattoo
ABSTRACT - From being considered a marginal and sometimes deviant behavior, the consumption of tattoos has become a mass consumer phenomenon. As tattoos have gained in popularity, it can be expected that the reasons for why people get tattoos have shifted as well. This paper explores consumers’ motivations for getting a fashion tattoo and the meaning associated with its consumption. Through phenomenological interviews with fashion tattooees, the themes 'art/fashion’, 'personalization and biographing’, 'contextual representation of self’, and 'meanings?’ are related to existing consumption theory.
Citation:
Dannie Kjeldgaard and Anders Bengtsson (2005) ,"Consuming the Fashion Tattoo", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 172-177.
Authors
Dannie Kjeldgaard, University of Southern Denmark
Anders Bengtsson, Lund University
Volume
NA - Advances in Consumer Research Volume 32 | 2005
Share Proceeding
Featured papers
See MoreFeatured
H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets
Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA
Featured
H3. Does the Style Looks More Expensive? The Effect of Visual Complexity on Luxury Perception of Art Infused Products
Cheng Gao, Nanjing University
Chunqu Xiao, Nanjing University
Kaiyuan Xi, Nanjing University
Hong Zhu, Nanjing University
Featured
L12. Should I Stay or Should I Go: When Our Companies Have Eyes for Other Consumers
Na Ri Yoon, Indiana University, USA
Jenny Olson, Indiana University, USA
Adam Duhachek, Indiana University, USA