The Effect of Primed and Framed Reference Points on Product Attribute Importance



Citation:

Koert van Ittersum, Joost M.E. Pennings, Brian Wansink, and Hans C.M. van Trijp (2005) ,"The Effect of Primed and Framed Reference Points on Product Attribute Importance", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 113-114.

Authors

Koert van Ittersum, Georgia Institute of Technology
Joost M.E. Pennings, University of Illinois
Brian Wansink, University of Illinois
Hans C.M. van Trijp, Wageningen University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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