Affect, Empathy and Predictions of Others’ Risk Tolerance

EXTENDED ABSTRACT - People frequently have to predict the risk tolerance of others. For example, a marketer of investment services might be interested in how certain investors would react to the additional risk of stocks as compared to bonds; the executives at a biotechnology firm might attempt to understand whether doctors would prescribe a novel, risky, but potentially highly effective treatment over a standard, safe, but less effective treatment.



Citation:

David Faro and Yuval Rottenstreich (2005) ,"Affect, Empathy and Predictions of Others’ Risk Tolerance", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 112-112.

Authors

David Faro, University of Chicago
Yuval Rottenstreich, Duke University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



Share Proceeding

Featured papers

See More

Featured

‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption

Pao Franco, University of Melbourne, Australia

Read More

Featured

R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence

Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA

Read More

Featured

From Novice to Know-it-All: How Google-Based Financial Learning Affects Financial Confidence and Decisions

Adrian Ward, University of Texas at Austin, USA
Tito L. H. Grillo, University of Texas at Austin, USA
Philip M. Fernbach, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.