Examining the Relationship Between Consumer Values and Positive and Negative Affect



Citation:

Fredric Kropp, Anne M. Lavack, and David H. Silvera (2005) ,"Examining the Relationship Between Consumer Values and Positive and Negative Affect", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 105-105.

Authors

Fredric Kropp, Monterey Institute of International Studies
Anne M. Lavack, University of Regina
David H. Silvera, University of Tromso



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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