Examining the Relationship Between Consumer Values and Positive and Negative Affect
Citation:
Fredric Kropp, Anne M. Lavack, and David H. Silvera (2005) ,"Examining the Relationship Between Consumer Values and Positive and Negative Affect", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 105-105.
Authors
Fredric Kropp, Monterey Institute of International Studies
Anne M. Lavack, University of Regina
David H. Silvera, University of Tromso
Volume
NA - Advances in Consumer Research Volume 32 | 2005
Share Proceeding
Featured papers
See MoreFeatured
I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication
Moon-Yong Kim, Hankuk University of Foreign Studies
Featured
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology
Featured
Brought To You Live”: On The Consumption Experience of Live Social Media Streams
Nofar Duani, New York University, USA
Alixandra Barasch, New York University, USA
Adrian Ward, University of Texas at Austin, USA