Special Session Summary Goals and Mindsets in Consumer Choice



Citation:

Alexander Chernev and Ran Kivetz (2005) ,"Special Session Summary Goals and Mindsets in Consumer Choice", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 82-85.

Authors

Alexander Chernev, Northwestern University
Ran Kivetz, Columbia University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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