Special Session Summary Goals and Mindsets in Consumer Choice
Citation:
Alexander Chernev and Ran Kivetz (2005) ,"Special Session Summary Goals and Mindsets in Consumer Choice", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 82-85.
Authors
Alexander Chernev, Northwestern University
Ran Kivetz, Columbia University
Volume
NA - Advances in Consumer Research Volume 32 | 2005
Share Proceeding
Featured papers
See MoreFeatured
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
Maria A Rodas, University of Minnesota, USA
Deborah Roedder John, University of Minnesota, USA
Featured
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA
Featured
J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products
Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI