Special Session Summary Ordering, Layering, and Mixing Emotions: the Impact on Advertising Response
Citation:
Kirsten Grasshoff and Patti Williams (2005) ,"Special Session Summary Ordering, Layering, and Mixing Emotions: the Impact on Advertising Response", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 76-78.
Authors
Kirsten Grasshoff, University of Pennsylvania
Patti Williams, University of Pennsylvania
Volume
NA - Advances in Consumer Research Volume 32 | 2005
Share Proceeding
Featured papers
See MoreFeatured
D6. How to Boast Appropriately When Word of Mouth Flows Internationally?
Xingyu Wang, Huazhong University of Science and Technology, China
Yaping Chang, Huazhong University of Science and Technology, China
Jun Yan, Huazhong University of Science and Technology, China
Featured
Once? No. Twenty times? Sure! Uncertainty and precommitment in social dilemmas
David Hardisty, University of British Columbia, Canada
Howard Kunreuther, University of Pennsylvania, USA
David Krantz, New York University, USA
Poonam Arora, Manhattan College
Amir Sepehri, Western University, Canada
Featured
When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups
Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA