Special Session Summary Cognitive Mechanisms That Underlie Reference Price Effects
Citation:
Manoj Thomas (2005) ,"Special Session Summary Cognitive Mechanisms That Underlie Reference Price Effects", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 72-75.
Authors
Manoj Thomas, New York University
Volume
NA - Advances in Consumer Research Volume 32 | 2005
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