Special Session Summary Cognitive Mechanisms That Underlie Reference Price Effects



Citation:

Manoj Thomas (2005) ,"Special Session Summary Cognitive Mechanisms That Underlie Reference Price Effects", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 72-75.

Authors

Manoj Thomas, New York University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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