Roundtable Researching Visual Consumption
This roundtable discussed methodological and theoretical issues of aesthetics, images, and vision as it pertains to consumer behavior via interdisciplinary research examples and exemplars. We surveyed recent efforts in studying visual issues in consumer behavior, including Web browsing and design, advertising interpretation, digital photography and visual tools in research. This session presented research methods for studying visual consumption, with an emphasis on interpretation, representation, and interdisciplinary methods. We introduced key literature sources, and draw upon participant’s own research to generate new insights into visual methods and topics in consumer research.
Jonathan E Schroeder (2005) ,"Roundtable Researching Visual Consumption", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 71-71.
Jonathan E Schroeder, University of Exeter
NA - Advances in Consumer Research Volume 32 | 2005
Changing the World, One Word at a Time: The Effect of Font Size on Prosocial Intention
Rima Touré-Tillery, Northwestern University, USA
Ayelet Fishbach, University of Chicago, USA
Round It Up: Preference Exists for Rounded Totals (PERT)
Varun Sharma, Bocconi University, Italy
aradhna krishna, University of Michigan, USA
Zachary Estes, Bocconi University, Italy
Memory-Based Models of Predicting Inferences about Brand Quality
Yvetta Simonyan, University of Bath, UK
Dan Goldstein, Microsoft Research