Roundtable Researching Visual Consumption

This roundtable discussed methodological and theoretical issues of aesthetics, images, and vision as it pertains to consumer behavior via interdisciplinary research examples and exemplars. We surveyed recent efforts in studying visual issues in consumer behavior, including Web browsing and design, advertising interpretation, digital photography and visual tools in research. This session presented research methods for studying visual consumption, with an emphasis on interpretation, representation, and interdisciplinary methods. We introduced key literature sources, and draw upon participant’s own research to generate new insights into visual methods and topics in consumer research.



Citation:

Jonathan E Schroeder (2005) ,"Roundtable Researching Visual Consumption", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 71-71.

Authors

Jonathan E Schroeder, University of Exeter



Volume

NA - Advances in Consumer Research Volume 32 | 2005



Share Proceeding

Featured papers

See More

Featured

H3. Does the Style Looks More Expensive? The Effect of Visual Complexity on Luxury Perception of Art Infused Products

Cheng Gao, Nanjing University
Chunqu Xiao, Nanjing University
Kaiyuan Xi, Nanjing University
Hong Zhu, Nanjing University

Read More

Featured

C1. Promoting Subjective Preferences in Simple Choices During Sleep

Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University

Read More

Featured

Competition and Trust in Economic Exchange: Biology, the Environment, and Self-Consciousness Matter

Richard P. Bagozzi, University of Michigan, USA
Jason Stornelli, Oregon State University, USA
Willem Verbeke, Erasmus University Rotterdam, The Netherlands
Benjamin E. Bagozzi, University of Delaware, USA
Avik Chakrabarti, University of Wisconsin - Milwaukee, USA
Tiffany Vu, University of Michigan, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.