Reciprocity With Video File Sharing: Experimental Evidence

ABSTRACT - We report on the findings of a controlled experiment on consumer reciprocity. The experiment resembled a purchasing situation in an online video on demand (VOD) system. All payments and video purchases had real consequences. We find that in a situation without monetary incentives, individuals largely differ in the percentage of videos shared with the other participants. Differences in this reciprocal behavior between individuals are related to a second measurement, proposals in a dual-role ultimatum bargaining game. Implications are discussed.


Christian Schade, Thomas Nitschke, and Henrik Sattler (2005) ,"Reciprocity With Video File Sharing: Experimental Evidence", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 58-64.


Christian Schade, Humboldt-Universitat zu Berlin
Thomas Nitschke, University of Hamburg
Henrik Sattler, University of Hamburg


NA - Advances in Consumer Research Volume 32 | 2005

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