Special Session Summary Emergent Moderators of Affective Response in Consumer Behavior



Citation:

Robert S. Wyer Jr. (2005) ,"Special Session Summary Emergent Moderators of Affective Response in Consumer Behavior", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 38-41.

Authors

Robert S. Wyer Jr., Hong Kong University of Science and Technology



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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