Fluency of Consumption Imagery Generation and the Reversed Effects of Imagery Appeals



Citation:

Petia Petrova and Robert Cialdini (2005) ,"Fluency of Consumption Imagery Generation and the Reversed Effects of Imagery Appeals", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 32-33.

Authors

Petia Petrova, Arizona State University
Robert Cialdini, Arizona State University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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