Special Session Summary    the Application of Goal Systems Theory to Consumer Behavior

Mitchell, Andrew; Zhang, Meng

Special Session Summary the Application of Goal Systems Theory to Consumer Behavior

Citation:

Andrew Mitchell and Meng Zhang (2005) ,"Special Session Summary the Application of Goal Systems Theory to Consumer Behavior", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 17-20.

Authors

Andrew Mitchell, University of Toronto
Meng Zhang, University of Toronto

Volume

NA - Advances in Consumer Research Volume 32 | 2005

Share Proceeding

Featured papers

Featured

How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising

Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA

Featured

How Regional Diasporic Consumer Experiences Produce Transnational Imaginary

Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University

Featured

Q8. Avatars, Consumers and Possession in Online Gaming

Feihong Hu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.

Join ACR now!