Special Session Summary the Application of Goal Systems Theory to Consumer Behavior



Citation:

Andrew Mitchell and Meng Zhang (2005) ,"Special Session Summary the Application of Goal Systems Theory to Consumer Behavior", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 17-20.

Authors

Andrew Mitchell, University of Toronto
Meng Zhang, University of Toronto



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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