ACR Presidential Address Finding Legs: Generativity and the Everyday Language of the Consumer



Citation:

Debbie MacInnis (2005) ,"ACR Presidential Address Finding Legs: Generativity and the Everyday Language of the Consumer", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 1-5.

Authors

Debbie MacInnis, University of Southern California



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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