Creativity and Innovation: Consumer Research and Scenario Building



Citation:

Laurel Anderson and Paul Rothstein (2004) ,"Creativity and Innovation: Consumer Research and Scenario Building", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 747-752.

Authors

Laurel Anderson, Arizona State University
Paul Rothstein, Arizona State University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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