Happiness in a Box. the Magic of Packaging At Mcdonald’S
Helene Brembeck (2004) ,"Happiness in a Box. the Magic of Packaging At Mcdonald’S", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 696-696.
Helene Brembeck, Goteborg University
NA - Advances in Consumer Research Volume 31 | 2004
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