Special Session Summary Effects of Preference Elicitation Task on Consumer Reactions to Product Customization



Citation:

Ana Valenzuela and Ravi Dhar (2004) ,"Special Session Summary Effects of Preference Elicitation Task on Consumer Reactions to Product Customization", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 685-688.

Authors

Ana Valenzuela, San Francisco State University
Ravi Dhar, Yale University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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