Special Session Summary Aif I Could Be Like That.@: the Not-So-Harmful Effects of Social Comparisons on Consumers



Citation:

Naomi Mandel (2004) ,"Special Session Summary Aif I Could Be Like That.@: the Not-So-Harmful Effects of Social Comparisons on Consumers", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 610-610.

Authors

Naomi Mandel, Arizona State University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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