Eating Guilt: Measurement and Relevance to Consumer Behavior



Citation:

Ajay Sukhdial and David M. Boush (2004) ,"Eating Guilt: Measurement and Relevance to Consumer Behavior", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 575-576.

Authors

Ajay Sukhdial, Oklahoma State University
David M. Boush, University of Oregon



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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