Magnitude of Effects of Television Viewing on Social Perceptions Vary As a Function of Data Collection Method: Implications For Psychological Processes



Citation:

L. J. Shrum (2004) ,"Magnitude of Effects of Television Viewing on Social Perceptions Vary As a Function of Data Collection Method: Implications For Psychological Processes", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 511-513.

Authors

L. J. Shrum, University of TexasBSan Antonio



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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