Materialism and Illegal Enterprise: a Life Stories Analysis

ABSTRACT - The years of economic growth and concomitant personal prosperity and consumption of the 1990’s were mirrored by rapid growth in the U.S. prison population. Many of the crimes leading to incarceration were related to illegal enterprises that met consumption needs and desires. The researchers conducted depth interviews with male inmates at a minimum-security prison to examine the marketing characteristics of illegal enterprise, incorporating sociological and psychological theory to guide the interviews and interpret the data. Research conclusions provide insights into consumer misbehavior, and its antecedents and consequences.


Jon Littlefield and Eloise Coupey (2004) ,"Materialism and Illegal Enterprise: a Life Stories Analysis", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 479-484.


Jon Littlefield, Virginia Tech
Eloise Coupey, Virginia Tech


NA - Advances in Consumer Research Volume 31 | 2004

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