The Memetics of Transcendent Places

ABSTRACT - This paper examines transcendent retail places and uses the emergent theory of memetics to situate transcendence in the retail landscape. First, memetics will be discussed. Next transcendence will be defined. Then, the paper describes three retail food establishments and their transcendent elements, demonstrating why transcendence raises them above the sum of their parts to memetic stature.


Charles S. Gulas and Kim McKeage (2004) ,"The Memetics of Transcendent Places", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 468-472.


Charles S. Gulas, Wright State University
Kim McKeage, University of Maine


NA - Advances in Consumer Research Volume 31 | 2004

Share Proceeding

Featured papers

See More


L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List

Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA

Read More


F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.

Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University

Read More


How Mortality Salience Shapes Consumers’ Responses to Brands

Polina Landgraf, IE Business School, IE University
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.