Clean and Dirty: Playing With Boundaries of Consumer’S Safe Havens
ABSTRACT - The marketplace, with its continuously increasing symbolic nature and infinitely many alternative consumption choices, poses a disorderly and threatening environment for consumers. This conceptual paper discusses the ways in which consumers magically create, eliminate, or shift many boundaries surrounding them through rituals and practices related with cleanliness in order to construct a safe 'home in an otherwise threatening environment.
Guliz Ger and Baskn Yenicioglu (2004) ,"Clean and Dirty: Playing With Boundaries of Consumer’S Safe Havens", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 462-467.
Guliz Ger, Bilkent University
Baskn Yenicioglu, Bilkent University
NA - Advances in Consumer Research Volume 31 | 2004
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA
The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making
Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore
J4. A Large Pack of Toilet Paper is Bad for Me: Self-control and Consumers’ Responses to Product Quantity
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Keith Wilcox, Columbia University, USA
Amy Dalton, Hong Kong University of Science and Technology