Special Session Summary Memory Accessibility and Product Judgment
Citation:
Stijn M. J. van Osselaer (2004) ,"Special Session Summary Memory Accessibility and Product Judgment", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 457-457.
Authors
Stijn M. J. van Osselaer, Erasmus University
Volume
NA - Advances in Consumer Research Volume 31 | 2004
Share Proceeding
Featured papers
See MoreFeatured
K13. When Does Humor Increase Sharing?
John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA
Featured
People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making
Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
Featured
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA