Special Session Summary Effects of Framing on Magnitude Perceptions of Prices
Citation:
Manoj Thomas and Vicki Morwitz (2004) ,"Special Session Summary Effects of Framing on Magnitude Perceptions of Prices", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 454-456.
Authors
Manoj Thomas, New York University
Vicki Morwitz, New York University
Volume
NA - Advances in Consumer Research Volume 31 | 2004
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