Special Session Summary Implicit Measures of Consumer Judgments and Choice



Citation:

Andrew A. Mitchell (2004) ,"Special Session Summary Implicit Measures of Consumer Judgments and Choice", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 541-543.

Authors

Andrew A. Mitchell, University of Toronto



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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