Special Session Summary It Could Happen to Me: Risk Estimates and the Positivity/Negativity Bias



Citation:

Nicholas Lurie (2004) ,"Special Session Summary It Could Happen to Me: Risk Estimates and the Positivity/Negativity Bias", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 426-429.

Authors

Nicholas Lurie, University of North Carolina at Chapel Hill



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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