Special Session Summary the World According to Garp: the Influence of Lay Theories About Others on Consumer Judgment and Behavior



Citation:

Gita V. Johar and Anirban Mukhopadhyay (2004) ,"Special Session Summary the World According to Garp: the Influence of Lay Theories About Others on Consumer Judgment and Behavior", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 396-399.

Authors

Gita V. Johar, Columbia University
Anirban Mukhopadhyay, Columbia University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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