Roundtable Mediation Analysis



Citation:

Dawn Iacobucci and Adam Duhachek (2004) ,"Roundtable Mediation Analysis", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 395-395.

Authors

Dawn Iacobucci, Northwestern University
Adam Duhachek, Northwestern University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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