Special Session Summary the Role of Unconscious Processes in Consumer Choice and Decision Making



Citation:

Kyeongheui Kim and Robert S. Wyer Jr. (2004) ,"Special Session Summary the Role of Unconscious Processes in Consumer Choice and Decision Making", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 334-334.

Authors

Kyeongheui Kim, University of Minnesota
Robert S. Wyer Jr., Hong Kong University of Science & Technology



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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