Special Session Summary You Done Me Wrong (And That Ain’T Right): the Role of Betrayal in Consumer Behavior



Citation:

Andrew D. Gershoff (2004) ,"Special Session Summary You Done Me Wrong (And That Ain’T Right): the Role of Betrayal in Consumer Behavior", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 339-342.

Authors

Andrew D. Gershoff, Columbia University



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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