Special Session Summary When What I Think Feel and Do Depends on Who I Am: Identity Effects on Judgment, Choice and Self-Reinforcement



Citation:

Americus Reed II (2004) ,"Special Session Summary When What I Think Feel and Do Depends on Who I Am: Identity Effects on Judgment, Choice and Self-Reinforcement", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 335-338.

Authors

Americus Reed II, University of Pennsylvania



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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