Special Session Summary Consumer Reactions to Marketing Practices: Skepticism, Suspicion, and Payback



Citation:

Peter R. Darke (2004) ,"Special Session Summary Consumer Reactions to Marketing Practices: Skepticism, Suspicion, and Payback", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 329-332.

Authors

Peter R. Darke, University of British Columbia



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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