New Clothing: Meanings and Practices

ABSTRACT - This paper explores feelings, experiences and practices related to new clothing. Specifically, we seek to answer two main questions: What does constitute newness of a clothing item? What is the motivation for a new clothing purchase? The study utilizes qualitative research methods and draws upon data collected from 24 informants of different age, gender and cultural capital. The paper argues that unlike technologically oriented new products, symbolic meanings, motives and practices predominantly characterize new clothing consumption.


Gokcen Coskuner and Ozlem Sandikci (2004) ,"New Clothing: Meanings and Practices", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 285-290.


Gokcen Coskuner, Auburn University
Ozlem Sandikci, Bilkent University


NA - Advances in Consumer Research Volume 31 | 2004

Share Proceeding

Featured papers

See More


Don't Troll Me Bro: A Study of Griefing in Video Games

Elana Harnish, Ohio University
Jacob Lee Hiler, Ohio University

Read More


“It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior

Sofia Batista Ferraz, EAESP-FGV
Andres Rodriguez Veloso, University of São Paulo, Brazil
Diogo Hildebrand, Baruch College, USA

Read More


H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products

yuanqiong He, Huazhong University of Science and Technology, China
Zhou Qi, Huazhong University of Science and Technology, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.