Men and Their Machines

ABSTRACT - Extreme identification with automobiles is a predominantly male fascination. This paper reports on depth interviews with such men as well as observations conducted at various car shows in order to understand what these vehicles mean to American automobile enthusiasts. They see their cars as both extensions of themselves and as animate beings. The care they lavish upon these vehicles is both fetishistic and sacralizing. The paper concludes with an assessment of the positive and negative effects of their Aauto-eroticism@ on their lives and the lives of other family members.



Citation:

Russell W. Belk (2004) ,"Men and Their Machines", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 273-278.

Authors

Russell W. Belk, University of Utah



Volume

NA - Advances in Consumer Research Volume 31 | 2004



Share Proceeding

Featured papers

See More

Featured

How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Featured

Q4. The notion of self-optimization in context of self-tracking and beyond

Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More

Featured

H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.