Special Session Summary the Positive and Negative Consequences of Materialism: What Are They and When Do They Occur?
Marsha Richins (2004) ,"Special Session Summary the Positive and Negative Consequences of Materialism: What Are They and When Do They Occur?", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 232-235.
Marsha Richins, University of Missouri
NA - Advances in Consumer Research Volume 31 | 2004
Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip
Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA
J10. Transnational Consumer Lifestyle
zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada