Special Session Summary Branding Across Cultures: the Role of Analytic and Holistic Thinking



Citation:

Deborah Roedder John (2004) ,"Special Session Summary Branding Across Cultures: the Role of Analytic and Holistic Thinking", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 215-215.

Authors

Deborah Roedder John, University of Minnesota



Volume

NA - Advances in Consumer Research Volume 31 | 2004



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