Effect of Cultural Distance on Customer Service Satisfaction: a Theoretical Framework and Research Agenda
Citation:
C. Fritz Reichert and Tripat Gill (2004) ,"Effect of Cultural Distance on Customer Service Satisfaction: a Theoretical Framework and Research Agenda", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 202-207.
Authors
C. Fritz Reichert, The Reichert Company
Tripat Gill, Case Western Reserve University
Volume
NA - Advances in Consumer Research Volume 31 | 2004
Share Proceeding
Featured papers
See MoreFeatured
Paying to Be Social? How Materialism Shapes Spending on Friends
William Ding, Washington State University, USA
David Sprott, Washington State University, USA
Andrew Perkins, Washington State University, USA
Featured
Shared Values, Trust, and Consumers’ Deference to Experts
Samuel Johnson, University of Bath, UK
Max Rodrigues, DePaul University, USA
David Tuckett, University College London
Featured
K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation
Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University